Prime Financial Group Limited (ASX: PFG)
Sector: Financials
Market cap: A$50M (as of 2 Nov 2026)
Prime Financial Group is an integrated Accounting and Business Advisory, Wealth Management, SMSF and Capital Advisory firm focused on providing clients with a personalised service to realise their future goals and aspirations.
Data as of 2 Nov 2026.
Recent capital raises
| Date | Type | Amount | Price | Discount | Source |
|---|---|---|---|---|---|
| 2 July 2024 | Rights issue | $3.3M | $0.20 | — | Filing ↗ |
Substantial holders — latest moves
| Date | Holder | Move | Holding | Source |
|---|---|---|---|---|
| 18 Oct 2021 | KIUT Investments Pty Ltd | Decrease | 9.95% → 9.81% | Filing ↗ |
| 10 Aug 2021 | PFG Employee Share Plan Pty Ltd and Vaughan Webber | Exit | — | Filing ↗ |
| 7 Sept 2020 | William (or similar, text is corrupted) | Unknown | — | Filing ↗ |
| 24 Dec 2019 | ICIOLLIE GROUP Pty Ltd | Increase | — | Filing ↗ |
| 7 Oct 2019 | KIUT Investments Pty Ltd | Entry | — | Filing ↗ |
Director trades — on-market
| Date | Director | Trade | Source |
|---|---|---|---|
| 12 Dec 2025 | Mr Matthew William Murphy | Sold 193,544 | Filing ↗ |
| 3 Dec 2025 | Mr Matthew William Murphy | Sold 556,456 | Filing ↗ |
| 1 Dec 2025 | Mr Timothy Bennett | Sold 275,258 | Filing ↗ |
| 26 Nov 2025 | Mr Matthew William Murphy | Sold 491,992 | Filing ↗ |
| 20 Nov 2025 | Mr Matthew William Murphy | Sold 293,626 shares | Filing ↗ |
Latest guidance
| Date | Period | Guidance | Source |
|---|---|---|---|
| 3 July 2020 | FY20 | We feel we are well equipped to manage through these circumstances with a strong team and business. Our focused ‘One Connected’ strategy has so far withstood these unprecedented times and we believe we have the culture to proactively solve challenges and continue our positive momentum. | Filing ↗ |
Ask about PFG in Claude or ChatGPT
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- Has PFG raised money in the last year, and at what discount?
- What was PFG's latest cash position and runway?
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